Economic and Real Estate Books by John
How a Second Home Can Be Your Best Investment

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This book explains how to invest profitably in a vacation or future retirement home. Featuring success stories from second home buyers and often-overlooked financing options, How a Second Home Can Be Your Best Investment provides dozens of strategies and proven how-to avenues for finding the perfect home that will eventually pay for itself. Real estate experts Tom Kelly and John Tuccillo show readers how to save thousands through exchanges and exemptions and include valuable Web resources for both second home buyers and real estate investors. Readers will discover how to:
  • Choose a second home and location with maximum appreciation potential
  • Use a vacation home as a cash cow rental
  • Subdivide a property
  • Minimize the hassle factor of an investment --while maximizing rental income
Tuccillo contributes to RealBlogging.com: Official Real Estate Industry Blog.


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New Business Models in the New Economy
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This offering from top strategist John Tuccillo shows real estate professionals how to make sense of the new economy and how to prosper in it. New Business Models for a New Economy describes the new types of business arrangements real estate practitioners are using to adapt to the changes that have occurred in information technology. After reading this book, you'll know the tools you will need to succeed in today's marketplace and be able to create a plan for going forward in the new economy.

Highlights are:
  • Overview of how the "new economy" has affected the real estate industry.
  • Examples of business models that have emerged from the new economy.
  • Detailed descriptions of new business models for various types of real estate businesses.



The Eight New Rules of Real Estate

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Real estate professionals today must be proactive in learning the new rules of real estate to excel or even exist. Respected futurist and author, John Tuccillo provides readers with clear directions for the new game of real estate.

John Tuccillo directs real estate professionals to eight business rules that will make the difference between success and failure in the next decade. The rules:
  1. The Most Powerful Economic Unit is the Individual
  2. Lock the Customer in for Life by Creating Unique Value
  3. The Middle is Disappearing
  4. Think Content
  5. Mine Your Bits
  6. Sell the Experience, Not the Product
  7. Feed the OODA Loop
  8. Know What Business You're In
Comments:
James F. Sherry, President and CEO, Interealty: "John Tuccillo is truly a remarkable thinker. He reaches beyond his formal training and actually practically applies the knowledge to advise on business practices and plans."

Stephen H. Murray, President, Murray Consultants: "Tuccillo provides readers with a map for competing in this business in the years to come. As always, he gives readers provocative insights into how brokerage will be done by the winners."



Click & Close

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For the thousands of real estate professionals who began their journey into the future with The Eight New Rules of Real Estate, John Tuccillo and Jim Sherry now explain how to utilize technology and stay competitive in an Internet oriented market place. This includes how to make a technology plan, how to shift the way the real estate professional or broker should look at their business models, how to create a more efficient and cost effective back office operation, how to engage the consumer, how to train a staff and much more.



Targeting the Over-55 Client

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From the seller who has lived in one home since 1955, to the sophisticated new retiree who is ready to change to a new lifestyle, this book is the source of information you need to successfully work with this fast growing market niche. Targeting the Over 55 Client is also a recommended companion book for the Senior Real Estate Specialist Course the new specialty designation.



The Future of Real Estate

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This book is a must read for everyone in real estate today.