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1
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- John Tuccillo
- www.johntuccillo.com
- tumler@aol.com
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2
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- The basic business model of broadcast television
- The unraveling of that model
- The response
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3
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- Push v. pull
- The competition for eyeballs
- New channels of communications
- Going where the people are
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4
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- Why a website is like indoor plumbing
- Transactions off the radar screen
- Differentiating themselves from the crowd
- National v. local
- Finding new channels
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5
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- Adverse demographics
- Competition and currency
- The transition to multimedia
- Cross marketing
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6
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- Multiple outlets
- Feedback mechanisms
- Access to all generations
- Effective branding
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7
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Notes
